Just in case you didn't know this already, the internet is a crazy place. I mean, where else can you bid on a priceless Spiderman comic, get a college education, and satisfy your fetish porn fix all in one place? Although I'm sure they might have tried, Walmart can't even compete with that. There are so many sites out there that cater to the endlessly varying demographics of people that browse the web, and with those millions of sites and billions of visitors comes the presence of advertisements.
At one point in time, internet ads consisted mostly of those annoying pop-ups that screamed at you through brightly colored, rapid-flashing, seizure-inducing graphics that said that you had won a prize because you were the site's One-Millionth Visitor! and all you had to do was Click Here To Claim Your Prize! The ad often had a picture of a big-screen television or a fancy computer as a sample prize, and yeah, you'd click on it. For a while, it was the Venus Fly Trap of advertisements.
If you didn't wind up brain damaged from twitching uncontrollably on the floor and sending strings of spittle across the room while in the throes of a grand-mal from the flashing graphic, clicking on the ad and filling out the resulting form meant the end of your care-free leisurely moments that you used to spend checking your e-mail. From that day forward, just as you were beginning to realize that you had been taken for a ride by the "one-millionth visitor" gag, your inbox would be flooded with spam messages hawking generic boner pills or discount beauty supplies or mail-order hypoallergenic German Shepherds.
All spam aside, I used to despise advertisements because they were distracting and had nothing to do with what I was doing or looking for at that moment. And like everyone else, I built up a tolerance for it and eventually was able to ignore them. Lately, though, the advertisements seem to have gotten smarter.
In some ways, it's kind of creepy. They're targeted to the content of the page you're looking at, or by what internet browser you're using. They're populated by your browser history, by your searching trends, or by what pages you have bookmarked. With all this technology, it lets companies advertise to those who would be more likely to be receptive to it.
All that technology doesn't mean a thing, though, if you can't put together a coherent and believable ad. When marketing departments fail, we get accosted with ads like this:
Where do I begin...
Let's start with the most obvious. Look at the size of that kid's hands. I highly doubt that is normal for an eleven-year-old kid living in Zimbabwe. They look freakishly disproportionate to me. Like maybe they were photoshopped in, perhaps?
The quote they use from little Thabani makes little sense, too. Correct me if I'm wrong, but doesn't being an orphan mean that you don't have a family? Looking past that, what exactly should we take that quote to mean? Did they use the goat to produce milk and cheese? Did they sell it or barter it for other goods? Did they sacrifice it in some religious ceremony and were blessed with some groceries? Or did they simply slaughter it, cook it over their fire pit, and eat it?
The only thing that I think is good about this ad is the slogan on the bottom right corner. "Give A Goat". If you ask me, it just has a certain ring to it.
I've got nothing against the company this ad is for. They do a good and noble thing, and I've donated to them in the past. I just think they should spend a little more time on their ads next time.
What's the craziest advertisement you've seen?