Late the other night, The Boss and I were watching TV. There was nothing but reruns on, and as people without cable television often do when they are left with no other choice, we tuned into one of the local access channels. One of the larger networks in the area does a ten o’clock news program, and with no other recourse, we watched that for a while.
Once the last recap of the weather was done and the anchors signed off, a title card came up announcing that the following program was a paid advertisement. Not wanting to fry my brain cells any further, I got up from the couch and started to walk away. Just as I was about to leave the room, an attractive woman appeared on the screen. I stopped and took a quick appraisal.
I’m not sure what she’s selling, I thought to myself, but I’m watching, at least for a minute.
The infomercial was for this supposedly "revolutionary" arm workout product called The Shake Weight. I'm sure most of you have heard of this before, but for the uninitiated, well... for the rest of this post to make sense, check out this video, and this video.
Okay, so you've got a two-pound dumbbell on springs, and you use it to tone up your arms by shaking it back and forth in a particular motion. This motion allegedly works out all of the muscles in the arm that women find troublesome to tone up otherwise, and in just Six Minutes A Day! you can transform your flabby arms.
There's just one problem. The particular motion one makes when using the Shake Weight? It looks an awful lot like you're administering a handjob.
All throughout the commercial there are shots of different women using their Shake Weights in different ways. Two handed, one handed, extended out to one side, one in each hand, behind the head... These women are definitely well experienced. I'm standing there, watching these women smiling on camera using their Shake Weights in different positions and thinking to myself, Man. Substitute the sound stage for a porno living room and the shake weights for... well... the anatomical equivalent of an Exclamation Point, and I'm pretty sure you'd have to shell out $7.99 a month to see this online.
I know I'm not the first one to point out the sexual undertones of this infomercial, but I still felt it was worth bringing up. I came across many videos on YouTube about it, so many that it took me a bit of searching to find the official videos. It's almost become viral, and I don't know why I'm just hearing about this now. Must be that rock I'm living under.
Don't get me started on the male version of the Shake Weight. That's an entirely different genre that I am going to steer far clear of.
Have a good weekend, everyone.