TACT (noun) [takt]: 1. a sense of what to say or do to avoid giving offense; skill in dealing with difficult or delicate situations. 2. knowing what is appropriate or tasteful.
Basically, not this:
I found this sitting on a shelf in the book section of a local discount store yesterday, and found it too awfully perfect. But more awful. I mean, they could at least help out and try to talk an otherwise depressed individual out of said hanging by offering up some positive thinking.